Matrix Rating Scale Question

About Matrix Rating Scale Questions

Matrix Rating Scale questions consist of sub-questions graphically put into a matrix. It allows respondents to answer these questions on the same scale. We recommend a rating scale of 1-5, with a "don't know" or "N/A" option to measure opinions and attitudes.

Add Matrix Rating Scale Questions

To add a Matrix Rating Scale question, all you have to do is:

  1. Go to your survey, click the add survey element icon (), and choose question.
  2. Select matrix rating scale and click next.
  3. Type in your question and change the typography (bold, italic, and underline).

    Use the merge field dropdown menu to insert your respondents' background information or their answers to previous questions.

    The length of question text is restricted to max. 250 characters.

  4. Add the sub-questions you need. You can copy, move, and delete them using the actions menu.

    Press the ↵ enter key to add a new sub-question, instead of clicking the add sub-questions button.

    If you have the sub-questions in an external document such as Word, you can copy/paste the sub-questions and add them in bulk.

  5. It's time to define your scale and you have various options:
    • Steps: Select the number of steps for your scale. By default, all scales start at 1, so if you choose 5 steps, you'll have a step ranging from 1 - 5.
    • Reverse scale: If you'd like to reverse the scale, e.g. so that it reads 5-1 instead of 1-5, then enable the setting.
    • Start from zero: If you want your scale to start from zero, enable the setting.
    • 'Don't know' or 'N/A' option: Enable this setting to include a don't know or N/A option that will be automatically excluded from average calculations in reports.
  6. Under response options, you can add labels to your scale.
  7. When you are satisfied with your question, click next.
  8. Now you can set up the question settings:
    • Require answer: This setting is enabled by default. Disable it if you don’t want your question to be mandatory.
    • Randomize sub-questions: This setting ensures that the order of sub-questions is not the same for all respondents. 
    • Layout (button scale): Select the question's layout and decide how your response options are visually presented to your respondents. Button scale is the default layout but you can change it to radio buttons, smileys or icons. Smileys can take on the text color or scale colors. Icons can take the form of hearts or stars. 
  9. When you have finalized your question and customized the settings, click add.


Matrix Rating Scale in Response Data Downloads

You can download your survey responses from Enalyzer for several purposes. You can use the file for analysis in other software, share it with your team, or import it to another Enalyzer survey.

In the response data download, Matrix Rating Scale questions are split up. You'll find a column for each sub-question. Each column has a header in the format “Question Number _ Sub-Question Number” to clarify the question and sub-question the column is referring to. For example in the table below "14_1".

By default, in each respondent's row, each response option in the question will be displayed with the value. You are able to edit the format output, you can read about data formats here.


Matrix Rating Scale in Reports

You can visualize the data collected by your Matrix Rating Scale questions in your reports. The available charts for Matrix Rating Scale questions are:

  • Frequency
  • Comparison (only for sub-questions, not the entire matrix)
  • Time series (only for sub-questions, not the whole matrix)
  • Top/Bottom (only for sub-questions, not the whole matrix)
  • Theme Overview (only for the whole matrix, not the individual sub-questions)
  • Counter (only for sub-questions, not the whole matrix)

Reports remove "don't know" and "N/A" options from average calculations for Matrix Rating Scale questions.

Report filters cannot be created based on Matrix Multiple Choice questions.

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