Image Choice Question

About Image Choice Questions

A picture speaks 1.000 words because a complex idea can be conveyed with a single image. It's, therefore, no wonder that Image Choice questions lead to respondents being more engaged and giving more accurate answers. Also, Image Choice questions can add style to your design!

Image Choice questions support the following file types:

  • GIF
  • JPG
  • PNG
  • SVG

Add Image Choice Questions

To add an Image Choice question, all you have to do is:

  1. Go to your survey, click on the add survey element icon () and choose question.
  2. Select Image Choice question and click next.
  3. Type in your question and change the typography (bold, italic, and underline).

    Use the merge field dropdown menu to insert your respondents' background information or their answers to previous questions.

    The length of question text is restricted to max. 250 characters.

  4. To add your response options, click the add image button.
  5. Select the image(s) you want to use and add them.

    There is no limit to the number of response options (images) you can have, however, the maximum file size is 2 MB.

  6. You can add labels to the image names.
  7. You can move or delete response options by using the actions menu.
  8. When you are satisfied with your question, click next.
  9. Now you can set up the question settings:
    • Require answer: This setting is enabled by default. Disable it if you don’t want your question to be mandatory.
    • Multiple selection: Enable this setting to allow your respondents to select multiple answers. If you enable the setting, you will be able to select a constraint (all, range, or exact) of response options respondents are allowed to fill out.
    • Image size: Select the image (response option) size. You can pick between small, medium, and large.
    • Scale to fit: This setting is enabled by default and it ensures that your images fully adjust to the size you've chosen. You can disable it if you wish.
  10. When you have finalized your question and customized the settings, click add.

Exclusive Response Option

When you allow respondents to make multiple selections in Image Choice questions, you might want to provide a choice like “None of the above,” which doesn’t make sense to pair with other options. The Exclusive Response Option setting ensures that a response option can only be chosen by itself.

  1. Go to your survey, and click the relevant question.
  2. Click on the response option you want to make exclusive.
  3. Enable the exclusive response option setting.

Image Choice Questions in Response Data Downloads

You can download your survey responses from Enalyzer for several purposes. You can use the file for analysis in other software, share it with your team, or import it to another Enalyzer survey.

  • In the response data download, single selection Image Choice questions are found in one column. By default, in each respondent's row, each response option in the question will be displayed with the respective label number, i.e. the label number for the selected response. You are able to edit the format output, you can read about data formats here.

  • In the response data download, multiple selection Image Choice questions are split up. Each response option will have its own column in the response data file. By default, in each respondent's row, each response option will be a value i.e. there will be a “1” in the columns of the response options they selected. You are able to edit the format output, you can read about data formats here.

Image Choice Questions in Reports

You can visualize the data collected by your Image Choice questions in your reports. The available charts for Image Choice questions are:

When a question is formatted with the multiple selection setting, many charts for that question will display a higher number of observations than the total number of respondents since each respondent can select multiple response options.

Pay close attention to the name of your files since these are the same as the labels for your response options in your reports. In other words, you don't want to end up with a response alternative called "IMG200044458", right?


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