A picture speaks 1000 words because a complex idea can be conveyed with a single image. Therefore, with image choice questions lead to respondents being more engaged and give more accurate answers. Also, image choice questions can add style to your design!
Image choice questions support the following file types:
There is no limit to the number of response options (images) you can have, however, the maximum file size is 2 MB.
How do I add multiple choice questions to my survey?
- Go to your survey, click on and choose question.
- Select image choice and click next.
- Type in your question and change the typography (bold, italic, and underline). Use merge fields to personalize your survey.
- To add your response options, click add image. You can select all your images at once or one by one. You can copy, move, and delete them by using the actions menu.
- To label your images, click on the file name, which is in grey, and add a label. You can also leave it empty and no label will be shown.
- When you're satisfied with your question, click next.
- Now you can set up the question settings:
- Answer is required: this setting is enabled by default. Disable it if you don’t want your question to be mandatory.
- Allow multiple answers: enable this setting to allow your respondents to multiple answers. If you enable the setting, you will be able to select a constraint (all, range or exact) of response options respondents are allowed to fill out.
- Image size: select the size of your images, you can choose between small, medium and large.
- Scale to fit: this setting ensures that your images fully adjust to the size you've chosen.
- When you have finalized your question and customized the settings, click add.
Image choice questions in reports
As you know, you can add different types of charts to your reports: frequency, comparison, time series, and counter charts. Nevertheless, the choice of using multiple questions in your survey has consequences in your reporting charts.
Frequency charts show how the response frequency is distributed among the different response alternatives.
- Go to your report, click and select frequency.
- Select the variable the chart will be based on, in this case, an image choice question, and click add. Your chart will be created and added to your report immediately.
Frequency charts based on image choice questions are, by default, displayed as pie charts (single answer) and vertical bars (multiple answers). However, depending on the question's settings, you can choose between several layout options.
Bars (horizontal and vertical)
|Stacked bars (horizontal and vertical)||Stacked bars 100% (horizontal and vertical)||Gauge|
Pro tip: pay close attention to the name of your files since these are the same as the labels for your response alternatives in your reports. In other words, you don't want to end up with a response alternative called "IMG200044458", right?
Time series charts
A time series chart is an illustration of data points at successive time intervals.
- Go to your report, click and select time series*.
- Select the variable the chart will be based on and click next.
- Select the time variable you will be crossing the previous variable with. You can choose between survey startup time and survey invitation time.
- Once you've chosen your second variable, click next.
- Choose a time period for your chart. You can define your own time period or use the drop-down menu to choose a predefined time period.
- Once you've chosen a time period, click add.
- Your chart will be created and added to your report immediately.
* This feature is only available in the PRO and PRO+ plans. Check out or plans.
Time series charts based on image choice questions are, by default, displayed as zoomable bars. However, the available chart types for time series are bars (vertical), stacked bars (vertical), stacked bars 100%, line, area (zoomable), bars (zoomable). Depending on the chart type, you can choose between different data formats.
|Bars (vertical)||Stacked bars (vertical)||
Stacked bars 100% (vertical)
|Line||Area (zoomable)||Bars (zoomable)|
Counter charts can help you keep an eye on your goals. Counter charts count one variable and allow you to set a target, so you can watch as you reach it!
- Go to your report, click and select counter.
- Click on the variable the chart will be based on.
- Define your count by selecting the category (or categories) you will be counting and click next.
- Under name, you can give your chart a descriptive name. The chart will take on the name of the variable it is based on.
- Under target, define the target's format (percentage/number) or choose to not specify your target. If you choose the latter, the target will be the same as the total amount of respondents.
- Click add and your chart will be created and added to your report immediately.
Counter charts are at the moment only based on rating scale questions and are, by default, displayed as gauge charts. The available chart types for counter charts are gauge, circle, and text.