Rating scale questions allow respondents to compare different response options using a common scale. In other words, it's a simple way of knowing how people rate things. We recommend the rating scale of 1-7 to measure opinions or attitudes.
How do I add rating scale questions to my survey?
- Go to your survey, click on and choose question.
- Choose rating scale, and click next.
- Type in your question and change the typography (bold, italic, and underline). Use merge fields to personalize your survey.
- Select a scale: 1-3, 1-4, 1-5, 1-6, 1-7, 1-8, 1-9 or 1-10.
- The include don't know setting is enabled by default. If you do not want to include it, simply disable the setting.
Pro tip: it's a good idea to give your respondents a "way out", this way you'll avoid respondents having to choose an option even when they don't have an opinion.
- When you are satisfied with your question, click next.
- Now you can setup the question settings:
- Allow open answers: enable this setting to allow respondents to elaborate on their answer.
- Answer is required: this setting is enabled by default. Disable it if you don’t want the question to be mandatory. If you enable the allow open answers setting, you will have the option to make open answers mandatory by enabling the open answer is required setting.
Pro tip: don't force your respondents to answer an open answer question since they may not have a relevant comment.
- Button scale: select the question's layout and decide how your response options are visually presented to your respondents. You can choose between button scale, radio buttons, smileys, and icons. Smileys can take on the text color or scale colors. Icons can take the form of hearts or stars.
- When you have finalized your question and customized the settings, click add.
Rating scale questions in reports
As you know, you can add different types of charts to your reports: frequency, comparison, time series, and counter charts. Nevertheless, the choice of using rating scale questions in your survey has consequences in your reporting charts.
Frequency charts show how the response frequency is distributed among the different response alternatives.
- Go to your report, click and select frequency.
- Select the variable the chart will be based on, in this case, a multiple choice question, and click add. Your chart will be created and added to your report immediately.
Frequency charts based on rating scale questions are, by default, displayed as donut charts. However, rating scale questions can also be displayed as bars (vertical and horizontal), stacked bars (horizontal and vertical), stacked bars 100% (horizontal and vertical), and gauge charts.
Bar type charts show you the distribution of your answers, whereas, gauge charts show you the average.
Open answers in frequency charts
If you enabled the allow open answers setting, then your open answers will appear underneath the respective chart. To be able to see the open answers in your PDF report, you have to create a copy of the chart and change it to an open answers chart.
- Go to your report
- Click on the actions menu and click copy
- Select the chart you want to copy and click copy
- Click on the newly created chart and select open answers under layout. Your changes will be saved immediately.
- Close the edit chart menu
- Click on and select download
- Select PDF
- Under report content, select charts and open answers
- Finally, click download*.
Your open answers will be at the end of your PDF report.
* This feature is only available in the paid plans. Check out our plans.
A time series chart is an illustration of data points at successive time intervals.
- Go to your report, click and select time series*.
- Select the variable the chart will be based on and click next.
- Select the time variable you will be crossing the previous variable with. You can choose between survey startup time and survey invitation time.
- Once you've chosen your second variable, click next.
- Choose a time period for your chart. You can define your own time period or use the drop-down menu to choose a predefined time period.
- Once you've chosen a time period, click add.
- Your chart will be created and added to your report immediately.
* This feature is only available in the PRO and PRO+ plans. Check out or plans.
Time series charts based on rating scale questions are, by default, displayed as zoomable bars. However, the available chart types for time series are bars (vertical), stacked bars (vertical), stacked bars 100%, line, area (zoomable), bars (zoomable). Depending on the chart type, you can choose between different data formats.
|Bars (vertical)||Stacked bars (vertical)||
Stacked bars 100% (vertical)
|Line||Area (zoomable)||Bars (zoomable)|
Counter charts can help you keep an eye on your goals. Counter charts count one variable and allow you to set a target, so you can watch as you reach it!
- Go to your report, click and select counter.
- Click on the variable the chart will be based on.
- Define your count by selecting the category (or categories) you will be counting and click next.
- Under name, you can give your chart a descriptive name, e.g. good reviews. The chart will take on the name of the variable it is based on.
- Under target, define the target's format (percentage/number) or choose to not specify your target. If you choose the latter, the target will be the same as the total amount of respondents.
- Click add and your chart will be created and added to your report immediately.
Counter charts are at the moment only based on rating scale questions and are, by default, displayed as gauge charts. The available chart types for counter charts are gauge, circle, and text.